Whether you prefer the hard or soft G (against inventor Bob Berry's decree), heartwarming or bizarre, it's impossible to deny the animated GIF's growth on the web during the past few years. PBS Off Book takes a look at the history of the animated image format from the early days of the flames and under construction signs to today's multimedia mashups. The short doc talks to REED + RADER's Pamela Reed and Matthew Rader, Tumblr's Topher Chris, and MemeFactory's Patrick Davison, a group that has watched the rebirth of the format after its early web 1.0 days.
PBS 'Off Book' explores the history of the Animated GIF
PBS OffBook explores the history of the animated GIF.