Conde Nast — publisher of Wired, Vanity Fair, The New Yorker, and others — is starting to open up data on its readership to advertisers, and it appears that people read magazine editions on tablets similarly to how they read them in print, according to Ad Age. Conde Nast Senior VP Scott McDonald says that "consumer behavior with digital editions of magazines is very much like their behavior with print editions of magazines, and very much unlike their behavior with websites" — Ad Age suggests that readers tend to swipe through tablet editions from front to back instead of jumping between articles like web readers.