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Google Play may get movie purchases, says CNET

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CNET is reporting that Google may bring movie purchase to Google Play under pressure from movie studios who want to promote sales over rentals moving forward.

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When Google debuted its massive Google Play rebranding of its app and media stores, one thing that was still missing was the ability to purchase movies — but that may be about to change. CNET reports that Google is considering adding the feature due to pressure from its content partners. Hollywood studios are said to be tying Google's continued ability to rent titles to the addition of purchases, which obviously come in at a higher price point — with more profit — than rentals alone. The new option could potentially appear as early as this summer. Despite Google's incredible success with Android, it has thus far had difficulty establishing a successful media ecosystem, but whether the addition of movie purchases will change its fortunes remains to be seen.