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Eli Roth's 'Hemlock Grove' announced as the latest original series to be distributed by Netflix

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Netflix has announced that it will distribute Eli Roth's "Hemlock Grove" as its next original series, beginning in early 2013.

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Eli Roth's Hemlock Grove is the latest original series headed for Netflix. Best known for his forays in the horror genre, Roth recently told The Hollywood Reporter that the online streaming service offers "the perfect hybrid of cinema, television, and social networking, with the creative freedom to go as dark as the story needs." The latter portion of that statement hints that fans of Roth's prior work could be right at home when Hemlock Grove debuts in early 2013.

The announcement serves as the latest example of Netflix's aggressive push into original content. Lillyhammer — the first series to be distributed by the company — was released just last month. Netflix also landed exclusive rights to new episodes of the cult smash Arrested Development, scheduled to hit instant queues in the first half of 2013. If nothing else, fresh programming might help heal the wounds of all the content lost following the recent Netflix / Starz breakup. And if the company's alleged plans to get on your cable box are to be taken seriously, having an existing (and exclusive) catalog can only help those aspirations.