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'Draw Something', the $180 million game taking the world by storm

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Draw Something came out of nowhere in February 2012 to become the fastest-growing social gaming sensation we've yet seen. Available for both iOS and Android, this OMGPOP game accrued over 20 million downloads in its first week of availability and reached a rate of one billion picture uploads per week by mid-March. Such exponential growth was enough for social gaming leader Zynga to not only take notice but also open up its coin purse: OMGPOP was acquired by Zynga on March 21st for $180 million. Although the entire IP portfolio includes 35 other social games, it has been quite clear to all that Zynga is only after Draw Something and the massive audience it managed to build up over such a short period of time.