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May 8, 2012
'Smoked by Windows Phone' claims 98 percent success rate worldwide
Microsoft has released numbers for its "Smoked by Windows Phone" campaign, claiming a 98 percent success rate over 36 countries and over 50,000 rival phones bested.
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April 11, 2012
Smoked in Korea: Windows Phone Challenge expands with Korea Telecom
In spite of taking some flak for its testing methodology, Microsoft clearly likes the awareness-spreading effects of its "Smoked by Windows Phone" and is this week expanding it to Korea via local carrier KT.
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March 30, 2012
'Smoked by Windows Phone' becomes 'the Lumia Challenge' on the streets of London
Nokia has taken to the streets of London, challenging smartphone owners to a race against the Lumia 800.
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March 27, 2012
Smoke and mirrors: taking the Windows Phone challenge
Sean Hollister tries out the Smoked by Windows Phone challenge for himself, and walks away empty-handed.
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March 26, 2012
Microsoft apologizes over 'Smoked by Windows Phone' controversy, offers winner laptop and phone
Microsoft's working quickly to counter backlash it's receiving after claiming that a user who won a Windows Phone challenge wasn't entitled to his just reward.
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March 26, 2012
Smoked by Galaxy Nexus: Windows Phone challenge defeated by Android 4.0
The Windows Phone Challenge, provocatively dubbed "Smoked by Windows Phone" by Microsoft, appears to have suffered its first defeat at the hands of a competing smartphone this weekend, and Microsoft's response has reportedly been less than sporting.
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March 23, 2012
Microsoft Store swapping rival smartphones for Windows Phones in latest 'Smoked' challenge
Microsoft is running a promotion to let retail store shoppers swap their smartphones for Windows Phones as part of its latest "Smoked" challenge.
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February 23, 2012
Microsoft turns to 'smoked by Windows Phone' for its latest warlike advertising
Microsoft's "smoked by Windows Phone" approach is the latest in a long line of aggressive marketing campaigns for the company.
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January 25, 2012
Microsoft using Windows Phone speed tests to train retail sales reps?
Microsoft appears to be using its "smoked by Windows Phone" challenge to train retail sales representatives.
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January 10, 2012
Microsoft offers $100 to people who can beat Windows Phone speed tests
Microsoft will hand out $100 to CES 2012 attendees who can beat Windows Phone in a device speed test.