clock menu more-arrow no yes mobile

Filed under:

Netflix acquires domain, has no plans to split DVD and streaming

New, 19 comments

or the DVD side of its business, Netflix has purchased the domain

Netflix genre recommendation
Netflix genre recommendation

Following the news that DVD-only Netflix subscribers now only have access to part of the company's catalog, the service has now purchased the domain, which sends users to the new sub section. Netflix confirmed the purchase to Domain Name Wire, explaining that "Netflix cares about keeping DVD healthy, and this is just one small investment in keeping DVD healthy." Terms of the purchase were not disclosed — though is certainly a better domain than the short-lived Qwikster.

Update: Netflix has followed up with All Things D saying that it has no plans to separate its DVD and streaming businesses, but instead purchased the domain for defensive reasons.