As the old saying goes, laughter is the best medicine, and RIM sure seems to think that will hold true for its ailing brand. The BlackBerry maker has hired College Humor's Streeter Seidell and Amir Blumenfeld to head up a new Challenge Council campaign aimed at the 30-and-under crowd. Details on what exactly the comedians will be doing are scant, but a teaser on RIM's BBM Generation website notes that the duo "are about to shut down BlackBerry trash talk once and for all." Considering the trajectory of the BlackBerry's market share, we have a feeling the "trash talk" issue will eventually work itself out.

The new campaign is the second time RIM has run its oddly named Challenge Council project. Last year, the company invited young BlackBerry users to submit videos to various categories — such as music, business, and acting — which were then judged by celebrities. Winners were deemed "protégés" and got to meet one of the judges. Given Seidell and Blumenfeld's history of joking around, we don't think the new campaign will be quite as aspirational. However, College Humor definitely has the comedy chops to at least make it interesting, but we're just not sure if they can top the unintentionally hilarious — and quickly abandoned — Be Bold superhero campaign.