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Imagination Technologies GPU face-off: PowerVR SGX540 vs. SGX544

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Curious how today's middle-of-the-road mobile graphics compares against next year's tech? Look no further than this comparison video we shot at the 2012 Game Developer's Conference in San Francisco this week. We pit the Intel Medfield Reference Platform, with Imagination Technologies' wildly popular PowerVR SGX540 graphics, against the new PowerVR SGX544 in ST-Ericsson's Novathor L9540 prototype design.

imagination technologies sgx540 sgx544 test stock 1024
imagination technologies sgx540 sgx544 test stock 1024

Curious how today's middle-of-the-road mobile graphics compares against next year's tech? Look no further than this comparison video we shot at the 2012 Game Developers Conference in San Francisco this week. We pit the Intel Medfield Reference Platform, with Imagination Technologies' wildly popular PowerVR SGX540 GPU, against the new PowerVR SGX544 graphics in ST-Ericsson's Novathor L9540 prototype design. Not only does the new GPU manage around double the framerate in this particular demo, it does it at a higher 720p resolution and with more visual effects. Mind you, that's perhaps to be expected given that the SGX540 dates back to 2008 and SGX544 silicon like the Novathor may not be in devices until next year. There's also CPU performance to consider: we're not sure how ST-Ericsson's 1.8GHz Novathor L9540 stacks up against Intel's 1.6GHz Atom Z2460 quite yet. As soon as we get ahold of some devices destined for market, though, we'll be happy to put them to the test.