Last year Bang & Olufsen launched B&O Play, a sub-brand that features high quality gadgets priced a whole lot lower than what the company is traditionally known for. So far only headphones and wireless speaker systems have been released under the new name, but soon we can expect something much bigger — a TV. Speaking to FlatpanelsHD, B&O Play VP Henrik Lorensen revealed that the company will be launching a new television sometime this year. No actual details have been announced just yet, so we're not quite sure how the new release will compare to B&O's existing BeoVision line of high-end TVs. But at the very least you should be able to finally pick up a new Bang & Olufsen without having to spend upwards of $11,000.
Bang & Olufsen launching less expensive B&O Play TV this year
Bang & Olufsen's lower priced B&O Play line-up of electronics will get even bigger this year as the company plans to launch a new TV.
If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.