clock menu more-arrow no yes

Filed under:

Did Apple's Phil Schiller drop Instagram after Android launch, blaming 'signal to noise ratio'?

New, 176 comments

Apple's SVP of Marketing Phil Schiller closed his Instagram account sometime after the launch of the Android version of the app, saying that he preferred sharing photos with a smaller community of early adopters.

instagram on iphone
instagram on iphone

Before Instagram was snatched up by Facebook for $1 billion, there was the launch of the Android version of the photo-sharing app. While we knew the release rattled the cages of more than a few iOS users, what we didn't know was that one of them may have been Apple's own Phil Schiller. 9to5Mac reports that one of its readers reached out to Apple's senior vice president of marketing after noticing that his Instagram account, under the name @schiller, had vanished. Schiller allegedly responded to the user via a Twitter direct message, writing "It 'jumped the shark' when it went to Android."

Another 9to5Mac reader, Clayton Braasch, claims to have emailed Schiller directly, asking him to elaborate upon the statement. In a post on his blog, Braasch writes that Schiller responded — 9to5Mac says it has verified the email headers — and that while Schiller still considers Instagram a "great app and community," he enjoyed the fact that it was used by a small group of early adopters. Now that its reach has expanded, Schiller allegedly wrote, "the signal to noise ratio is different." Of course, any time an app grows as rapidly as Instagram has there will be shifts in styles and tastes in its shared content... but we don't think that fact will be keeping Facebook up at night.