Like a page ripped from Syd Mead's sketchbook, this extended advertisement from Absolut Vodka pits impressively rendered remote-control robot greyhounds against one another — like a futuristic drag race. Performing for a masquerade of enraptured bon vivants, the elegant robo-dogs bound across the desert in pursuit of a hovering metallic bunny. All the while, the dog's cyber-jockeys push the limits of their machines from a remote 3D interface while jamming out to hypnotic beats from Swedish House Mafia. Sure, it's really just an ad for some vodka, but with visuals this slick it's worth a look.
Watch this: robot Greyhounds race for the bourgeoisie of the future
Watch this: robot Greyhounds race for the bourgeoisie of the future
/Like a page ripped from Syd Mead's sketchbook, this extended advertisement from Absolut Vodka pits impressively rendered robotic greyhounds against one another in battle of their controller's wits.
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