Page is predictably bullish on both of these transitions, claiming that Google's service unification provided "a beautifully simple experience across Google," and that "people shouldn't have to navigate Google to get stuff done. It should just happen." He also touts Google's commonly-cited math on Google+ engagement, claiming that the service has over 100 million active users (though data suggests that the picture isn't quite as pretty). And he stresses that next-generation search includes social results, and that Google+ helps the company to understand people and their connections — something that the company has been desperately seeking in a world where communities like Facebook are impenetrable to Google's indexing eye. Still, as Page points out, Google's had definite highlights in the past year, like its Google+ Hangout service, and Google Play's sweeping revamp that signals its push towards paid content.
Page finishes on an inspiring note, saying that by creating compelling products, "we will enable you to do truly amazing things that change the world." And based on its product portfolio, we don't doubt that Google has the passion and talent to do just that. But can it compete in 2012, with the likes of the web's newer giants? Google's certainly trying — but to get there it will have get to know you a lot better.