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Nokia offering free Lumia 710 color cover, drops phone price to free on-contract

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Nokia is bringing back a promotion where Lumia 710 owners can get a free custom "Xpress-on" backplate of their choice in white, cyan, fuschia, or yellow to replace the white or black version they purchased.

Nokia Lumia 710 press shot
Nokia Lumia 710 press shot

Nokia and T-Mobile apparently want to remind us that the Lumia 900 isn't the only Windows Phone available in the US. To that end, Nokia is bringing back a promotion where Lumia 710 owners can get a free custom "Xpress-on" backplate of their choice in white, cyan, fuschia, or yellow to replace the white or black version they purchased. Yes, CMYK is a go. The sign up site requires that owners enter in their IMEI, phone number, and purchase date in order to qualify, and then Nokia will send the cover out for free.

T-Mobile also is bowing to the inevitable and reducing the price of the mid-range handset to free with a two-year contract, down from its original price of $49.99. Unfortunately, new customers won't be able to walk out the door having paid nothing, as the price still includes a $50 mail-in rebate. Nokia says that the price is good through April, but we would be surprised if the 710 didn't settle in at that free on-contract price permanently.