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Smartphone market grows by over 40 percent, Samsung doubles share to take the global lead

Smartphone market grows by over 40 percent, Samsung doubles share to take the global lead


Samsung has seen a massive 17.8 percentage point growth year-on-year in its smartphone market share, according to research published by IDC, while its HTC, RIM, and Nokia are struggling to retain theirs.

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The global smartphone market grew by 42.5 percent year-on-year in Q1 2012, despite an overall decline in the mobile phone market of 1.5 percent. According to IDC, Samsung took the number one spot for smartphones as well as overall mobile phone sales, capturing 29.1 percent of the smartphone market as compared to just 11.3 percent last year. Meanwhile, Apple has seen its share grow by around 6 percentage points, bringing it to around 24 percent. These gains come at the expense of Nokia, RIM, and HTC, who have all seen their slice of the market approximately halved (or worse, in Nokia's case) over the past year.

Chart: Top Five WW Smartphone Vendors, 1Q 2012, Five Quarter Market Share Changes (Units)Description: Source: IDC Worldwide Quarterly Mobile Phone Tracker, May 1, 2012Note: Vendor shipments are branded shipments and exclude OEM sales for all vendors.IDC's Worldwide Quarterly Mobile Phone Tracker provides smart phone and feature phone market data in 54 countries by vendor, device type, air interface, operating systems and platforms, and generation. Over 20 additional technical segmentations are provided. The data is provided four times a year and includes historical and forecast trend analysis. For more information, or to subscribe to the research, please contact Kathy Nagamine at 1-650-350-6423 or For more information about this tracker go to: IDC, Tracker, Mobile Phone, Mobile Phones, Mobile Phone Tracker, 1Q201 ...Author: IDCcharts powered by iCharts

The shift towards smartphones and overall decline in the mobile market could be part of the cause for Samsung overtaking Nokia, as the Finnish firm has focused on selling cheaper phones to developing markets over the past year. While the numbers may not look great for Nokia and HTC, both have launched new handsets which show significant changes in direction (HTC with the One series, Nokia with the Lumia). However, with Samsung revealing its next Galaxy on Thursday and a new Apple handset inevitable this year, will these new lines be enough for Nokia and HTC to regain ground?