London will host the 2012 Olympics this summer from the 27th of July to August 12th. A lot of preparation and technology goes into prepping for the worldwide gaming event, and we'll gather all the news we can find about it right here.
Viewing figures prompted NBC to shift course
NBC Sports chairman Mark Lazarus has revealed that the network broke even on its London Olympics coverage.
Cord cutters will have an easier time watching the 2012 Paralympics than they did watching the Olympics, thanks to live streams of all the events provided by YouTube. Unfortunately, the live streams only apply to people in the US and Canada, but the full archives of over 1,000 hours of archived footage will be available worldwide. Both live and archived video is available now at http://youtube.com/paralympicsporttv, where you'll also find video blogs from the athletes and interviews as well. The games run through September 9th, and if you catch an event live you'll also be able to use YouTube's real-time commenting feature.
London's Olympic Stadium was transformed into a representation of the Large Hadron Collider last night for the Paralympic opening ceremony.
Worldwide YouTube saw more than 231 million stream views during the London Olympics, 159 million of which came from the US.
Both social and traditional media outlets saw an explosion in online engagement during this year's Summer Olympic Games.
The technology's getting better, but we're not
An infographic shows how many Twitter mentions 140 prominent athletes received over the games.
Usain Bolt's grabbing all the headlines today following another dominant performance at the London 2012 Olympics, this time in defense of his 200m sprint title. In amongst the pictures accompanying coverage of his feat, however, you might find a few taken by the "living legend" himself.
Europeans have turned to smartphones and tablets for Olympic information more than any other continent, according to figures from Google.
Google's newest Doodle lets you control a hurdler with your computer's arrow keys and space bar. The Doodle coincides with the 2012 Olympic Summer Games happening in London.
Today's fastest 16-year-old could have scored bronze in the 1980 Olympic Games in Moscow, according to a visualization from The New York Times.
The BBC is providing viewership data after first week of London Olympics coverage.
During the first week of the 2012 Olympics, NBC's dedicated site for the Games brought in over 744 million page views and more than 75 million streamed videos.
Guardian photojournalist Dan Chung is keeping a blog of pictures from the Olympic Games taken with an iPhone.
The London Olympics' organizing committee and Ofcom have sent out "Wi-Fi" police to shut down unsanctioned hotspots at the event.
Broadband company Procera Networks noted a 25 percent decline in online Netflix streaming activity this past Sunday, which the company attributes to interest in the 2012 Olympics.
The IOC and London Olympic organizing committee have gone to great lengths to protect their official sponsors from outside competition, but Dr. Dre appears to have circumvented these regulations with an ambush marketing campaign for his Beats headphones.
Emily Seebohm, the Australian swimmer that set a new Olympic record in qualifying for the 100m backstroke final but narrowly missed out on the gold, has admitted that spending too much time on Twitter and Facebook may have affected her performance.
An NBC spokesperson has blamed poor bandwidth and user devices for issues with the company's Olympic streaming platform.
Twitter saw 9.66 million mentions of the Opening Ceremony from the start of the event at 8:00PM in London until the end of the delayed US broadcast.
NBC has defended its decision to not livestream the 2012 London Olympics Opening Ceremony, stating that it would not have translated online without context provided by its coverage team.
Finally, the 2012 London Olympics are upon us. Prepare yourself, for the next several weeks will bring more details than you ever cared to know about this year's competition — and thanks to our hyper-connected culture, you'll be hearing about it through every online outlet you can imagine.
We heard a few days ago that Twitter and NBC were partnering to be the "official narrator" of the 2012 Olympics. As the event kicks off today, Twitter and NBC announced they are launching a dedicated page to highlight tweets from "Olympic insiders," including players, coaches, and teams.