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Last night we reported on Target's plans to discontinue sale of the Kindle due to "conflict of interest," and now the company has confirmed to us that it will, indeed, discontinue sale. In a statement, Target says that it will be "phasing out Kindles and Amazon- and Kindle-branded products in the spring of 2012," here citing the continuous process of evaluating products for its customers. Of course, given Amazon's main business is aggressive pricing and low margins to undercut retailers, we're sure that didn't sit right with the brick-and-mortar retailer, either.
It's worth noting that Target's statement also notes that its continued support of other e-readers and accessories — including, specifically mentioned here, Barnes & Noble's Nook. Full statement below.
Target continually evaluates its product assortment to deliver the best quality and prices for our guests. Target is phasing out Kindles and Amazon- and Kindle-branded products in the spring of 2012. We will continue to offer our guests a full assortment of ereaders and supporting accessories including the Nook.
