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Amazon releases Instant Video app for Xbox 360 with Prime subscription streaming

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Amazon has just announced the launch of Instant Videos for Xbox 360, just a few months after the company brought its streaming video services to Sony's PlayStation 3.

Amazon Xbox 360
Amazon Xbox 360

Amazon has just announced the launch of Instant Videos for Xbox 360, just a few months after the company brought its streaming video services to Sony's PlayStation 3. Xbox Live Gold members who also are subscribed to the $79 / year Amazon Prime service now have access to the service's 17,000 movies and TV episodes; those who aren't Prime subscribers can still purchase any streaming video content Amazon has to offer and easily watch it through their Xbox 360. There's also a featured called "Watchlist," which lets you manage your queue and purchased content into a playlist from your computer. Unsurprisingly, users can use the Kinect to navigate the Amazon app, as well as use the more traditional remote-driven interface. There's also WhisperSync functionality built-in, which lets users start a video on one device (like the Xbox 360) and continue it from the same spot on a second device (like a Kindle Fire). Unfortunately, you still can't purchase content through the app — you'll need to do you purchasing on a computer.

This is just the latest in a string of content infusions the Xbox 360 has received this year, including the recently-launched HBO Go app as well as the controversial Xfinity On Demand app. The app should be available today, and users can try a free one-month Amazon Prime membership if they want to check out the Prime Instant Video library before making a commitment.