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Alienware upgrading existing M14x, M17x, and M18x laptop orders to Ivy Bridge for free (update: Origin PC, too)

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Alienware customers with outstanding orders for last-gen gaming notebooks are being upgraded to Intel's Ivy Bridge processors free of charge.

Gallery Photo: Alienware M14x, M17x and M18x 2012 models hands-on pictures
Gallery Photo: Alienware M14x, M17x and M18x 2012 models hands-on pictures

Rather than leaving customers out in the cold with recently outdated hardware, Alienware is offering free Intel Ivy Bridge processor upgrades for notebook orders placed before last month's M14x, M17x, and M18x refresh. Customers with outstanding orders are being notified via email that their machine is being upgraded to the Ivy Bridge equivalent to the Sandy Bridge processor they originally selected. The upgrade comes at no additional charge and, most importantly, no delay to their original delivery date. According to representatives, the Ivy Bridge upgrade program is exclusive to Alienware and will not apply to other Dell products.

Update: Origin PC just reached out to us to let us know it has also been upgrading all outstanding Sandy Bridge orders to Ivy Bridge, free of charge.

Thanks, Gshocker!