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RIM wins court case over rights to BBM name

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RIM has won a legal case brought by analytics company BBM Canada, formerly known as the Bureau of Broadcast Measurement, over the right to use the BBM name with its BlackBerry Messenger service.

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BBM 669
BBM 669

It's not like RIM is short of problems to deal with, but a fairly longstanding thorn in its side has been removed today. It's finally won a legal case brought by analytics company BBM Canada, formerly known as the Bureau of Broadcast Measurement, over the right to use the BBM initialism with its BlackBerry Messenger service. The Globe and Mail reports that despite BBM Canada owning the trademark, the court found in favor of RIM because the two companies aren't in the same industry.

The decision means RIM is now free to continue using one of the strongest brands it has left — we've already seen evidence that it may show up in a future 4G iteration of the PlayBook. However, with rumors mounting of major layoffs and new CEO Thorsten Heins predicting another operating loss for the next quarter, RIM's had bigger issues on its plate for a while.