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Amazon upgrading clothing store with animated modeling, personalized recommendations

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Amazon's new and improved clothing store will incorporate animated modeling and intelligent product recommendations.

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amazon clothing hub
amazon clothing hub

Amazon is seeking to bring new online shopping experiences to the world of fashion, showcasing clothing with animated images and utilizing user data to make intelligent recommendations. Detailed in a report by the New York Times, the company has hired its own set of photographers and models to produce over 3,000 images a day for its online storefront using an unnamed patent-pending technology. The images will be presented in both static and animated form, with models alternating poses, providing a 360-degree view of items. The improved clothing storefront will also make use of shopping data to surface items that match a user's tastes and sizes. Amazon has already begun employing the new technology and custom curated content on its fashion-focused offshoot, MyHabit.com, but it's unclear when it will be rolled out to its primary portal.