clock menu more-arrow no yes mobile

Filed under:

Cadillac to include iPad-based CUE training manuals with new XTS sedans

New, 11 comments

Cadillac has announced that it'll be giving away iPad training manuals with purchases of the all-new XTS full-size sedan. The company is also beefing up its call centers and training dealerships to make the CUE customer support experience better.

Cadillac CUE
Cadillac CUE

We've spent some time with Cadillac's CUE infotainment system before, and while we didn't find it terribly hard to use, GM has decided that it needs a more aggressive strategy to train its customers on the system's features once it launches this spring. The company's taking a few different approches to this — the first being that it's going to include an iPad with future purchases of the brand-new XTS full size sedan, which is launching in May. We don't think a free iPad will push the scales when it comes to purchasing a car that starts at $44,995, but the idea is that it'll help customers become familiar with the CUE system. The iPad will come pre-loaded with the Cadillac CUE app, which is available now, as well as the OnStar RemoteLink app and videos that walk through the system. The CUE app is in essence a infotainment simulator — it'll let customers practice with the system's functions and follow tutorials without having to sit in the parking lot testing out CUE for hours at a time. While the feature isn't there yet, we're told that the company hopes to have the app comunicate with the car and let you change settings (like favorite radio channels) from your iPad, even when you're not in the vehicle.

Other than the iPad training manual, Cadillac says it's training up its dealers and requiring each to have two trained tech experts who really know about these systems. Lastly, you'll be able to pull into your dealer, call up, or request a meet-up (at your office, for instance) to get training and have your questions answered for free — sort of a hybrid of Geek Squad and Apple's Genius Bar. There's no question that Cadillac is betting a lot on its CUE system — we'll just have to see if it's enough to get customers' attention when it launches this Spring on the XTS and ATS.