The International Telecommunication Union (ITU) has set its sights on improving future 3DTV content. Earlier this week, the ITU laid out resolution boundaries for UHDTV, but for its 3DTV recommendations it's more concerned with making sure companies deliver a consistent experience. One of its Radiocommunication groups (ITU-R WP 6C) has submitted a proposal that sets out a standard method to evaluate the quality of both 720p and 1080i/p 3DTV, as well as defining the digital interfaces used for 3DTV production. If the submission is accepted, 3D content will be evaluated on picture quality, depth, and comfort levels to ensure a quality (and hopefully headache-free) viewing experience.

David Wood, Chairman of ITU-R WP 6C, explains that the recommendations will "make the 3DTV world more comfortable for the media community, and will surely encourage the success and further development of 3DTV." While you're particularly not too concerned about the comfort of the media community, the thought of not having to watch terrible 2D-3D conversions ever again should at least be something to look forward to.