Sina Weibo, China's alternative to Twitter, has rolled out premium services for ¥10 ($1.57) a month or ¥108 ($16.99) a year. The VIP membership includes 15 new features, such as personalized pages, additional security options, and voice posts. While fee-based additions may seem out of place for a microblogging service, a considerable amount of income can be earned if only a small percentage its 300 million users sign up. According to BBC News, Sina Weibo reported a loss of $13.7 million during its first quarter of 2012, so the new feature may be an attempt to get back to black.
Sina Weibo adds premium services for paying subscribers
Sina Wiebo users now have the option of paying for a premium membership, adding features like personalized pages and added security options.