In the past year we've seen a flurry of interest in the idea of a connected watch, coming from everyone from established players like Nike and Fossil, to startups like Allerta with its Pebble Smartwatch. For the most part, everyone has been working on making devices that out-"smart" one another — in some cases even working to build SDKs and app stores for downloadable software. In the meantime, Japanese manufacturer Casio has been lurking in the background, plotting how to sell its more traditional designs in this emerging market. You see, Casio got into the smart watch game early on with its Data Bank devices in the 80s, but in recent years it hasn't been quite the innovator it once was. Even so, its G-Shock line of ruggedized plastic watches have seen a big resurgence in popularity since the mid-2000s, owing to their retro look, durability, low price, and cachet among the streetwear crowd.

Casio's reply to the modern crop of smart watches is the GB-6900; a classic four-button G-Shock body that adds Bluetooth 4.0 and just enough new functionality to hopefully attract buyers looking for a fashionable, connected accessory. As we've mentioned before, watches are jewelry first, and timepieces second. If a watch doesn't look good, you're not going to want to pay money for it, regardless of how long its feature list is. So does the addition of a handful of Bluetooth add-ons like email notifications and a Find My Phone-like search feature justify the nearly $100 price jump between the GB-6900 and a comparable G-Shock without Bluetooth? Read on and find out.