Skip to main content

Major Path update lets you 'nudge' inactive friends back onto the service

Major Path update lets you 'nudge' inactive friends back onto the service

/

Path today announced version 2.5 of its iPhone and Android app, the most major release the company has rolled out since Path 2.0 launched in November 2011. Path 2.5 brings a variety of new features to the mobile social networking app, like taggable movies and books, an enhanced camera, customizable Path invites, a redesigned notifications panel, and "nudges," a way to encourage friends to posting about whatever they're doing.

Share this story

path 2.5 for iphone 1020
path 2.5 for iphone 1020

Path today announced version 2.5 of its iPhone and Android app, the most major release the company has rolled out since Path 2.0 launched in November 2011. Path 2.5 brings a variety of new features to the mobile social networking app, like taggable movies and books, an enhanced camera, customizable Path invites, and redesigned notifications panel. Perhaps most interestingly, version 2.5 adds "nudges," a way to encourage inactive friends to post about whatever they're doing.

If a friend hasn't been using Path for a while, they'll fade to gray in your Path contacts list and a question mark will show up next to them. Tap the question mark, and you can "nudge" them into posting an update or picture. This question mark also shows up next to Path 2.0's trademark ambient updates so you can bug friends to take pictures when they just landed in some other country.

While the new app's nudges sound more like a response to users signing up and then dropping off, Morin makes it seem like the technique could work for any social network. "We've made a creative positive feedback loop," he said, "and it functions in real time. It's like your friend is with you, which leads to a really powerful experience." Twitter encountered issues early on with users joining, then leaving. Perhaps Path is hitting a similar bump in the road, though sign-ups are apparently higher than ever. "We're experiencing unprecedented growth right now," Morin said.

A couple other new additions in Path 2.5 attempt to make asking non-Path users to join in a more refined and appealing way. Now, when you invite friends to use Path, you can customize the email invite to include a cover photo, text note, and audio memo. "We found that Path users are very evangelistic," Morin said, "so we're focusing most on organic user growth and now let you customize an invite."

Many of the features Path added for version 2.5 were inspired by user activity, Morin said. It starts with books and movies — the company found that tons of users were snapping pictures of movie posters and book covers and sharing them with friends. Path continues its quest to curate the best services and apps by partnering with Flixster for movies and Apple for books. So there are now three tabs that let you tag media you're checking out: music, movies, and books. "We wanted to extend beyond music because movies and books can be major personal events during your weekend that you want to share with friends," Morin said.

"We are always searching for design patterns that work better for touch and mobile."

Path chose Flixster because it has a very comprehensive database of movies and actors past and present that now show up in Path as extra context. Additionally, the Path team are big fans of Rotten Tomatoes, which was recently purchased by Flixster and is also integrated in Path 2.5. Path chose iBooks because of its user experience, but acknowledges that Apple doesn't have the largest library of books. "The ISBN catalog is vast," Morin said, "so we'll be rolling out other partners in order to have a full catalog." Path now has pages for books, actors, and movies, where you can see what's most popular — it works just like Path's current music offering. "We want to execute each [partnership] at the highest quality. You should expect that we'll be adding more as time goes on," Morin said.

Lastly, along with adding an updated in-app camera that offers new filters, editing, cropping, and quick video shooting, Path 2.5 adds full-width photos and videos in your feed. "Before, we only used 80 percent of your screen widgth. The extra amount of pixels makes a huge difference," VP of Marketing Nate Johnson said. "We are always searching for design patterns that work better for touch and mobile," Morin said.

Today’s Storystream

Feed refreshed 53 minutes ago Dimorphos didn’t even see it coming

J
External Link
Jess Weatherbed53 minutes ago
Won’t anyone think of the billionaires?

Forbes reports that rising inflation and falling stock prices have collectively cost members of the Forbes 400 US rich list $500 billion in 2022 with tech tycoons suffering the biggest losses.

Jeff Bezos (worth $151 billion) lost $50 billion, Google’s Larry Page and Sergey Brin (worth a collective $182b) lost almost $60b, Mark Zuckerberg (worth $57.7b) lost $76.8b, and Twitter co-founder Jack Dorsey (worth $4.5b) lost $10.4b. Former Microsoft CEO Steve Ballmer (worth $83b) lost $13.5b while his ex-boss Bill Gates (worth $106b) lost $28b, albeit $20b of that via charity donations.


T
Thomas Ricker6:45 AM UTC
Check out this delightful DART Easter egg.

Just Google for “NASA DART.” You’re welcome.


M
The Verge
We’re about an hour away from a space crash.

At 7:14PM ET, a NASA spacecraft is going to smash into an asteroid! Coverage of the collision — called the Double Asteroid Redirection Test — is now live.


E
Twitter
Emma RothSep 26
There’s a surprise in the sky tonight.

Jupiter will be about 367 million miles away from Earth this evening. While that may seem like a long way, it’s the closest it’s been to our home planet since 1963.

During this time, Jupiter will be visible to the naked eye (but binoculars can help). You can check where and when you can get a glimpse of the gas giant from this website.


E
Twitter
Emma RothSep 26
Missing classic Mario?

One fan, who goes by the name Metroid Mike 64 on Twitter, just built a full-on 2D Mario game inside Super Mario Maker 2 complete with 40 levels and eight worlds.

Looking at the gameplay shared on Twitter is enough to make me want to break out my SNES, or at least buy Super Mario Maker 2 so I can play this epic retro revamp.


R
External Link
Russell BrandomSep 26
The US might still force TikTok into a data security deal with Oracle.

The New York Times says the White House is still working on TikTok’s Trump-era data security deal, which has been in a weird limbo for nearly two years now. The terms are basically the same: Oracle plays babysitter but the app doesn’t get banned. Maybe it will happen now, though?


R
Youtube
Richard LawlerSep 26
Don’t miss this dive into Guillermo del Toro’s stop-motion Pinocchio flick.

Andrew Webster and Charles Pulliam-Moore covered Netflix’s Tudum reveals (yes, it’s going to keep using that brand name) over the weekend as the streamer showed off things that haven’t been canceled yet.

Beyond The Way of the Househusband season two news and timing information about two The Witcher projects, you should make time for this incredible behind-the-scenes video showing the process of making Pinocchio.


R
External Link
Russell BrandomSep 26
Edward Snowden has been granted Russian citizenship.

The NSA whistleblower has been living in Russia for the 9 years — first as a refugee, then on a series of temporary residency permits. He applied for Russian citizenship in November 2020, but has said he won’t renounce his status as a U.S. citizen.


E
External Link
Emma RothSep 26
Netflix’s gaming bet gets even bigger.

Even though fewer than one percent of Netflix subscribers have tried its mobile games, Netflix just opened up another studio in Finland after acquiring the Helsinki-based Next Games earlier this year.

The former vice president of Zynga Games, Marko Lastikka, will serve as the studio director. His track record includes working on SimCity BuildIt for EA and FarmVille 3.


A
External Link
Vietnam’s EV aspirant is giving big Potemkin village vibes

Idle equipment, absent workers, deserted villages, an empty swimming pool. VinFast is Vietnam’s answer to Tesla, with the goal of making 1 million EVs in the next 5-6 years to sell to customers US, Canada and Europe. With these lofty goals, the company invited a bunch of social media influencers, as well as some auto journalists, on a “a four-day, multicity extravaganza” that seemed more weird than convincing, according to Bloomberg.