We knew that BSkyB was bringing more content to streaming device maker Roku with its Now TV on-demand service, but now it’s bringing something else, too — investment cash. BSkyB, News Corp., and venture investors Menlo Ventures and Globespan Capital Partners (along with a shadowy unnamed investor), are infusing the company with a fresh $45 million, which Roku will use to boost advertising, expand internationally, and invest in both its digital services and new hardware. On that note, the previously-announced Roku Streaming Stick, essentially a set-top box in the form of an HDMI dongle for TVs with MHL, is now getting a fall release window. Also, as part of the deal, News Corp.'s Chief Digital Officer Jon Miller will be joining Roku's board. This round of financing is a big deal for the streaming device maker — as pointed out by All Things D, the sum is twice as much as the company has raised in all its previous rounds.
Roku secures BSkyB and News Corp funding to develop new streaming hardware and services
Streaming device maker Roku is getting a fresh $45 million in funding from BSkyB, News Corp., and venture investors. As part of the deal, News Corp.'s Chief Digital Officer Jon Miller will be joining Roku's board.