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iPad mini: rumors of a smaller Apple tablet

Rumors of an iPad smaller than Apple's current 9.7-inch model have long dogged the Cupertino company, but the talk is heating up this year — just as Google tries to go big with its Jelly Bean-based Nexus 7 from Asus.

  • Aaron Souppouris

    Oct 23, 2012

    Aaron Souppouris

    iPad mini event will be streamed live on the web to iOS, Mac, and Apple TV users

    apple event tv streaming stock 1020
    apple event tv streaming stock 1020

    Apple will stream a live video feed from today's iPad mini keynote directly to Apple TVs. Users with an Apple TV should see a new "Apple events" icon on their homescreen. Clicking on the icon will take you to a page inviting you to tune in at 10AM Pacific time to watch the event live. First noticed by MacRumors, the decision marks a u-turn for Apple, which hasn't broadcast live video from an event since 2010.

    It's not clear if Apple will offer streaming through other mediums. We've had a look through the iOS App Store and iTunes to see if there is any hint of a mobile streaming solution, but haven't found anything yet. Apple's Events page also offers no hint of a live stream. We'll keep you updated if anything changes, but we'll be at the San Jose California Theater bringing you up-to-the-minute news and analysis direct from the event.

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  • Dan Seifert

    Oct 21, 2012

    Dan Seifert

    Our live blog of Apple's iPad mini event begins at 10AM PT, 1PM ET

    Apple iPad mini event 2012 locations
    Apple iPad mini event 2012 locations

    Apple is hosting an event this coming Tuesday to unveil its next big, or not so big, thing, the iPad mini. Will the iPad mini rock the tablet world once again? Will it look exactly like the dummy models we've seen leaked numerous times? What about the iPad 3? How will it feel to have a smaller upstart taking its spotlight away? We'll be on the ground in San Jose to answer all of these questions and more. Tune in to our live blog at 10AM PT on Tuesday, October 23rd and you won't miss a thing.

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  • Joshua Topolsky

    Oct 16, 2012

    Joshua Topolsky

    Apple's iPad mini event is happening on October 23rd, and we'll be there live!

    Apple iPad Mini invite
    Apple iPad Mini invite

    It's really happening. Apple will hold an event on October 23rd to announce the long-rumored, smaller iPad. At least, that's what an invitation just sent out from Apple PR suggests. An iPad with a smaller screen size has been rumored for months, and the company almost certainly wants to announce the product before the holiday buying season to compete with cheaper tablets like the Kindle Fire and Nexus 7 — and of course put the hurt on Microsoft's big Surface release.

    We'll be covering the event live from the California Theatre in San Jose, bringing you the most stable, reliable, and entertaining live blog in the industry. You can also join us post-event for immediate analysis of all the news. Keep it tuned to The Verge on the 23rd — it will be the one thing in your life you don't have to feel regret about.

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  • Aaron Souppouris

    Oct 12, 2012

    Aaron Souppouris

    Apple to launch iPad mini at October 23rd event, says AllThingsD

    ipad back stock review
    ipad back stock review

    AllThingsD is reporting that Apple is to unveil its much-rumored iPad mini at an invite-only event on October 23rd. Beyond the date there aren't too many new details to take out from the article; AllThingsD says its sources declined to say where the event will be held.

    Recent reports have been in agreement that we should expect a 7.85-inch iPad with Apple's new Lightning connector, and an "ultra-thin" design. If you'd like to know more about what exactly Apple's new iPad might be, check out our iPad mini rumor roundup.

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  • Sam Byford

    Oct 9, 2012

    Sam Byford

    iPad mini: rounding up the rumors

    ipad back_1020
    ipad back_1020

    If there were ever any lingering doubt that we're no longer in the era of Apple launching each new product under an opaque veil of secrecy, last month's iPhone 5 announcement swept it away for good. Almost every detail of Apple's latest phone had been thoroughly leaked before the reveal, making it a somewhat less exciting event than in the past; it's clear that, going forward, this will likely be the norm. That brings us to this month's presumed unveiling of a smaller iPad, already extensively leaked and dubbed the "iPad mini" by much of the world.

    Rumors of such a product have floated around for some time, despite Steve Jobs' well-publicized reservations about users needing sandpaper to file their fingers down. After all, the only Android tablets to gain traction — Amazon's Kindle Fire, Google's Nexus 7 — have adopted this form factor, allowing them to compete on price while differentiating themselves by providing a lighter, often more convenient experience. While it may be going too far to suggest that Apple feels threatened by these products considering the stratospheric iPad sales, there's no doubt that sub-8-inch tablets have their audience — an audience that could well prove receptive to a lower-cost iPad. Unlike the iPhone 5, which was a sequential update to a series of devices, a smaller iPad would represent an entry into a new product category for Apple. As such, it's not quite as easy to predict the details of this device, but nevertheless we're here to round up what we know and try to paint a picture of the iPad mini.

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  • Oct 3, 2012

    Vlad Savov

    Apple begins iPad mini production, claims Wall Street Journal

    ipad back_1020
    ipad back_1020

    The Wall Street Journal is this morning citing sources from within Apple's supply chain in asserting that the company has begun production of a new tablet device, which is smaller than its 9.7-inch iPad. Two of the informants claim the new device's screen measures 7.85 inches diagonally — affirming what Bloomberg reported in August — with LG Display and AU Optronics having started manufacturing the LCD panels for it last month. The resolution on this purported new slate is said to be lower than on the latest iPad, but that's to be expected given the 2048 x 1536 Retina resolution on the bigger tablet.

    With a lower resolution and smaller physical size, the widespread expectation for any new iPad model is that it will fill out Apple's range against the aggressively priced Kindle Fire and Nexus 7 slates from Amazon and Google. Of course, the rumored size here is marginally bigger than those 7-inch tablets, and Apple's eventual price can also probably be expected to be at least a little bit higher.

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  • Louis Goddard

    Sep 11, 2012

    Louis Goddard

    Supposed iPad mini design emerges in detailed pictures

    iPad mini mockup
    iPad mini mockup

    French website Nowhere Else has published a series of pictures purporting to show the design of Apple's much-rumored iPad mini, the supposed 7.85-inch successor to the company's popular iPad. Like the detailed iPhone 5 mockup that we saw at IFA, this unit appears to be some sort of model put together based on existing rumors, with the display in particular looking distinctly non-functional. As Nowhere Else points out, the device's ports and buttons line up with holes seen in a number of leaked accessories, but this in itself is no guarantee of accuracy.

    While the new iPhone is almost certain to be announced at an event in San Francisco tomorrow, it is not yet clear when we can expect official details of the latest iPad to emerge — still, details have been leaked to a number of news outlets over recent months. According to Bloomberg's most recent report, the device is slated for release in October of this year.

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  • Aaron Souppouris

    Aug 31, 2012

    Aaron Souppouris

    iPad mini will arrive in October with 7.85-inch display, says Bloomberg

    ipad back stock review
    ipad back stock review

    The rumored iPad mini will reportedly launch this October with a 7.85-inch display. Bloomberg has cited four separate sources "familiar with the plans" for the date and screen size. It says that the new, smaller, displays will be manufactured by both LG Display and AU Optronics. Its sources also report that two companies, TPK Holding and Foxconn subsidiary Yeh Cheng, will supply the lamination coating for the device.

    There's no indication of what resolution the iPad mini's display will be, but Bloomberg's report lines up with previous rumors of a 7.85-inch tablet. Apple is expected to hold a press event on September 12th to announce the rumored "iPhone 5," and if Bloomberg's October prediction is true, it's likely that we'll hear something about the iPad mini at the same time.

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  • T.C. Sottek

    Aug 25, 2012

    T.C. Sottek

    Apple will unveil smaller iPad in October, says AllThingsD

    ipad 7-inch
    ipad 7-inch

    AllThingsD says that Apple plans to unveil a new mini iPad in October, following the rumored introduction of a new iPhone in September, adding weight to rumors of a smaller iPad that have piled up in recent months — particularly following Google's introduction of it's 7-inch Nexus 7 tablet. ATD says that "several sources" confirmed the separate events, which gives a clearer idea of Apple's timeline — previous rumors pegged a new iPad mini debut anywhere between September and December. If earlier rumors from Bloomberg and the Wall Street Journal are true, Apple will unveil a new iPad with a screen-size under 8 inches. Apple declined to comment on this report.

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  • Aaron Souppouris

    Aug 15, 2012

    Aaron Souppouris

    iPad mini rumors continue: a 7.85-inch 'large iPod touch' to arrive in October?

    iMore iPad Mini mockup (credit iMore ofc)
    iMore iPad Mini mockup (credit iMore ofc)

    There's no denying that the iPad mini is the Apple product rumor of 2012, and the latest batch of hearsay narrows down the form factor of the purported tablet. 9to5Mac received word from unnamed sources that the mini will "look like a large iPod touch" with thin vertical bezels. In a later post, the site dug up schematics that it had reported on back in July, pointing out that the latest rumors seem to validate their authenticity. 9to5Mac's findings are echoed by iMore, which adds that the device will be the "exact same thinness as the iPod touch," and therefore "substantially thinner" than the current iPad. iMore and 9to5Mac both created mockups of the new tablet, with the former also creating a size comparison chart with the Nexus 7 and Kindle Fire (see below).

    Daring Fireball's John Gruber took a look at the numbers, comparing the dimensions of both the iPad and iPod touch in relation to their screen size to make a case for the iPad mini's bezel thickness to fall between the two devices. He surmises that the case for a 4:3 ratio, 7.85-inch display iPad with thin bezels is the most solid, although notes that "maybe iPad mini is the wrong name for us to use as a placeholder," suggesting "iPad Air" instead.

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  • Kimber Streams

    Jul 23, 2012

    Kimber Streams

    Why the iPad mini makes sense for Apple

    Apple Earnings Money Cash (1020)
    Apple Earnings Money Cash (1020)

    iPad mini rumors have been swirling for quite some time, with reports from Bloomberg and the Wall Street Journal suggesting that such a device is in the works and will arrive later this year. Ryan Jones presents some solid reasoning on his blog I Am Concise, and says that the iPad Mini is an effective way for Apple to fill its $199 to $399 price range for tablets. Jones cites Tim Cook's statement that the company will avoid creating "a price umbrella," or a situation in which a dominant company maintains high prices and leaves a large gap for low-cost products.

    Using current prices for all iPhone and iPod models, Jones illustrates how Apple uses different products lines, carrier subsidies, and older hardware to provide lower price points. Currently there is no Apple tablet below the price of $399, which would mean that Apple needs to offer iPads on carrier subsidies to eliminate the price umbrella, or is working on much rumored iPad mini to fill the market gap and compete with Amazon's Kindle Fire and the Nexus 7.

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  • Chris Ziegler

    Jul 3, 2012

    Chris Ziegler

    'Smaller, cheaper' iPad coming this year, Bloomberg says

    Gallery Photo: Apple iPad 3 event stock Yerba Buena 1024
    Gallery Photo: Apple iPad 3 event stock Yerba Buena 1024

    Along with the mythical iTV, a smaller iPad is perhaps Apple's most heavily-rumored device right now — and Bloomberg is saying this afternoon that it's coming with a launch date in 2012, just in time to put a damper on the Nexus 7's plans. The new model would allegedly fall somewhere between 7 and 8 inches (compared to the current model's 9.7) and not feature a Retina display, an omission that's sure to keep the price down. Apple may be targeting an October launch, the story reports.

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  • Sam Byford

    Apr 5, 2012

    Sam Byford

    Apple has a 7.85-inch iPad prototype in its labs, according to John Gruber

    ipad 7-inch
    ipad 7-inch

    Apple has been working on a smaller version of the iPad in its Cupertino labs, according to Daring Fireball's John Gruber. On an episode of The Talk Show podcast, Gruber said that he's heard details of a 7.85-inch prototype that runs at the same 1024 x 768 resolution as the iPad 1 and 2. Such a device wouldn't quite match the clarity of the new iPad's Retina display, but at around 163 pixels per inch would still offer a sharpness increase over the original iPad without apps needing to be rewritten or updated. Gruber says that the device is about as tall as the 9.7-inch iPads are narrow when held in portrait orientation.

    The revelation isn't necessarily surprising, as we've heard rumblings of smaller iPads before, and Apple undoubtedly builds multiple prototypes of products for testing before deciding whether or not they will ever see the light of day. Still, Gruber is well-connected, and the calling out of one screen size in particular is interesting — it's the one specification in particular that the company has been historically the least willing to change, with the iPad so far only coming in a 9.7-inch variety and the iPhone sticking to its 3.5-inch display since being announced over five years ago.

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