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Google calls Search Plus Your World 'a learning experience' as it works to tweak formula

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In an interview with The Telegraph, Senior Vice President of Engineering at Google Amit Singhal describes the company's Search, plus Your World initiative as "a learning process" that is constantly being improved.

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Search plus Your World
Search plus Your World

When Google unveiled "Search, plus Your World" earlier this year, the feature — which prioritizes Google+ content in search results — immediately drew the ire of competing social networks. The largest outcry came from Twitter, which called the move "bad for people, publishers, news organizations and Twitter users." It's also believed that some Facebook pages have seen a drop in Google-sourced traffic since January.

Thankfully it seems the folks in Mountain View are at least open to experimenting with the Search, plus Your World formula. In an interview with The Telegraph, Senior Vice President of Engineering Amit Singhal reveals that personalized Google+ results "have now settled in a place which were better than when we launched." Singhal (who just yesterday detailed Google's hardened stance against piracy) describes working on the evolving algorithm as "a learning process," adding, "We experiment, we learn, we improve – that’s what Google does."

Of course, Google has a vested interest in sending users to its relatively young social platform, so we don't expect to see Google+ pages plummeting to the bottom of search results anytime soon. A few quick searches confirmed as much, with Google+ content still being displayed prominently more often than not. Still, for those finding that Google's "improvements" aren't coming at a rapid enough clip, there's always the option of disabling personalized search altogether.