Following the release of verified accounts a year ago, Google+ is now unveiling a first wave of custom URLs for brands and celebrities ranging from Britney Spears to Ubisoft. The shortened URLs trade long alphanumeric strings for more memorable addresses like google.com/+hughjackman, giving your followers (and customers) a quick way to find your profile. Don’t get too excited about staking your claim just yet, though — Google says it’s rolling out the new URLs to a short list of verified profiles first, and that it isn't ready for public signups.
Google+ adds custom URLs, but not for the masses
Google+ adds custom URLs, but not for the masses/
Google Plus is adding custom URLs for a small number of verified accounts. The shortened URLs use the format google.com/+ . Public signups are currently unavailable.