Google's comprehensive 2012 election coverage will now include a tool to help citizens register to vote, the company revealed this morning in an announcement about new resources for voters. Google has partnered with the New York nonprofit TurboVote, which collects contact information from voters and then sends them registration forms, reminders about voting, and state-specific information about things like mail-in ballots. The option to register to vote is prominently featured on Google's information-rich Politics and Elections site, where it's labeled "Voter Info."
The voter tool supplements all the political news, video, and data Google will be serving up this election. Like Facebook, Twitter, Amazon, and many other companies at the intersection of media and tech, Google wants to participate in the conversation around the biggest political event in the country.
The voter tool supplements all the political news, video, and data Google will be serving up this election
Along with election results and trends from search data, this year Google is heavily emphasizing its YouTube-powered live video coverage. Google just started broadcasting the Republican National Convention this week from Tampa, where the show has gone on in spite of Hurricane Isaac. Google will also stream the Democratic National Convention in September as the "official live stream provider and social networking platform" for both events.
Google is also constantly streaming politics news from selected media partners including the New York Times and BuzzFeed, and promises to feature interviews with political "power brokers" from behind the scenes. Election night results will also be streamed live.
"As we approach the final days of the election, we’ll continue to develop useful ways for voters and campaigns to engage one another around the important issues in 2012," Google's Eric Hysen wrote on the company's blog this morning. At this rate, concerned citizens may be able to follow the election this year without having to turn on the TV.