During its big press event at the IFA trade show today, Sony unveiled its new Xperia T, V, and J smartphones. The Xperia T (known as the Xperia TX in some markets) is the company's new global flagship model. It includes a 13-megapixel camera Sony's "sleep to snap" fast shutter feature. The T has a 4.6-inch HD Reality display with Sony's Mobile Bravia engine. It is powered by a dual-core, 1.5GHz processor that can play back 1080p HD video, and runs Android 4.0.4 Ice Cream Sandwich from the get-go, though Sony promises that an update to Android 4.1 Jelly Bean is planned. The Xperia T is PlayStation Certified and will be available in black, silver, and white color options. Sony says it will be available worldwide in the coming weeks.

Similar to the T, the Xperia V adds LTE connectivity and the "highest level of water resistance available in a smartphone." It has a slightly-smaller 4.3-inch HD display with Sony's Mobile Bravia Engine 2 and a dual-core, 1.5GHz processor. Both the T and the V feature Sony's new "one-touch" NFC technology that lets users pair the phone with accessories such as headphones and external speakers by just tapping the phone against the accessory. The Xperia V is also PlayStation Certified and runs Android 4.0.4 Ice Cream Sandwich with a promised upgrade to Android 4.1 Jelly Bean to come after launch. Expect to see the V in black, pink, or white when it hits shelves in Q4 of this year.

Finally, the Xperia J is Sony's new budget smartphone that we first saw about a week ago. Measuring 9.2mm thick, the J has a 4-inch FWVGA display, a 5-megapixel rear camera, and a front-facing camera for video chats. Sony will offer it in black, gold, white, and pink when it launches in Q4.

Sony has also revealed that any Xperia smartphone purchased in September will come with a free 60-day trial of Sony's Music Unlimited service that offers streaming access to millions of tracks.