In an attempt to grow its presence in the United States, Kobo has announced a new deal with the American Booksellers Association that will see its e-readers and ebooks sold through independent bookstores across the country. Member stores will share revenue from all sales, and Kobo says that it will be providing stores with training, in-store merchandising, and more to help the process along. Previously the ABA had partnered with Google for ebook sales, but in April Google announced that it would be ending the deal at the end of January 2013, because it "has not gained the traction that we hoped it would." Kobo is expecting to launch its new program in around 400 American stores later this fall.