Sony took to the stage at IFA 2012 in Berlin and proceeded to unpack a boatload of new products. Notable among the lineup was the new Xperia Tablet S, a Surface-lookalike, a handful of Xperia smartphones, the massive XBR-84X900 4K TV, the Wi-Fi-equipped NEX-5R camera, and the Windows 8 powered VAIO Duo 11. We're updating the Stream with news as we get it, so stay locked here for all the info.
Sony's Xperia TX, the company's new Android flagship phone for Europe.
At large gadget conventions like IFA, the most-talked about company is often the one who isn’t there: Apple. This year, the elephant in the room is actually Microsoft and its two Surface tablets. The Surface is now the de-facto competitor and the standard by which these Windows 8 OEMs will be judged. Sony and Samsung have revealed their latest tablet strategies at IFA 2012 as they prepare to enter the all-important holiday season. Both have shown off new tablets, hybrids, and phones — but as much as the two companies are going head-to-head with each other, they will also be competing with Microsoft’s Surface, and not just on specs.
Sony launched the XBR-84X900 today, and we got to spend some time with the giant TV.
"The clamshell type, although it's very innovative, it seems consumers weren't embracing it to the level we expected," said Phil. "So we put our focus and our energy into creating a beautiful new second-generation tablet."
Sony is just about out of letters to use for its Xperia lineup. (Look for the company to patent a new alphabet in the near future.) The company today announced three new phones — the T / TX flagship and the lower-tier V and J models. At face value, there isn't much aesthetic difference — similar design, slightly different materials, the lack of "Xperia" on the front plate for Xperia V and J. (The J in particular also seems especially prone to fingerprints.) The Xperia T is the clear flagship here, with 4.6-inch HD Reality display and Sony's Mobile Bravia engine. The dedicated hardware camera button did pull up the app fast and taking pictures in the environment was fairly quick, but we'll reserve final judgment for a review unit. The phone will be known as the Xperia TX in the markets, with the only difference being that Xperia T is "the ultimate HD experience as used by James Bond." Seriously, it's on the adjacent spec sheet — Sony is going to be playing up the connection very hard. Until their Q4 launch, enjoy the new Xperia lineup vicariously in pictures.
Hands-on with the Sony VAIO Duo 11, a folding combination tablet / notebook.
Sony announces its new HDR-AS10 and HDR-AS15 Action Cam compact rugged cameras and accessories, due to arrive in September.
Sony has just officially announced its new 84-inch 4K television, the company's first 4K TV.
Sony has announced the NEX-5R, its latest interchangeable-lens camera.
Today at its IFA presser, Sony announced a 20-inch touch-enabled tabletop PC it's calling the VAIO Tap 20 that features a unique adjustable stand allowing owners to orient the device between upright and lay-flat positions.
Sony has announced the VAIO Duo 11, a hybrid ultrabook for Windows 8 that features a sliding hinge and digitizer.
Sony has announced the new Xperia T, V, and J smartphones at the IFA 2012 trade show.
Sony has announced its latest tablet, the Xperia Tablet S.