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After trial loss, Samsung argues its design case against Apple online

After trial loss, Samsung argues its design case against Apple online


Samsung tries to correct the "misunderstandings" surrounding its product designs in a new blog post.

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Samsung F700 vs Apple
Samsung F700 vs Apple

Not content to challenge Apple’s trade dress claims in court, Samsung has taken to its Samsung Tomorrow blog to try and correct the "misunderstandings" surrounding the designs of its products. At the top of the blog post, the team lays out how they’ll "reveal the truth from an objective point of view" as part of an ongoing series "until the day all misunderstandings have been cleared up."

The South Korean company references the iPhone 3GS and Galaxy S, displaying patent D593,087 that Apple holds over the iPhone design, submitted in July 2007 and granted in May 2009. Samsung boldly lays out "the truth," saying that it was the first to design a handset, the F700, with rounded corners, a glass surface, and black background. The design patent was submitted in December 2006, with the phone showcased at 3GSM World Congress in February 2007 and released to the public in November 2007.

"We respect the online world's netizen culture ... but we were worried that our customers might misunderstand."

The next comparison between the YP-Q3 and the iPhone 4 leads Samsung to the conclusion that the company also released products with rounded corners and metallic frames before Apple. The design patent for the portable media player was submitted two months ahead of the June 2010 iPhone 4 launch, although the product didn’t make it to market until September 2010. Samsung also includes the YP-Z5, a product with a similar design that was launched in February 2006. A final image at the end of the blog post spells it out for readers directly, saying that in both cases Samsung designed the products ahead of Apple's.

Samsung has been trying to weave a similar story for quite some time, upsetting Judge Lucy Koh when it tried to leak rejected trial material to the press at the end of July. Despite the verdict in the trial, it looks like Samsung isn't quite ready to give up just yet, hoping to sway public opinion ahead of any appeals.

Hyunhu Jang contributed to this report.