clock menu more-arrow no yes

Filed under:

Watch this: RIM's disastrously bad music video aimed at developers

New, 238 comments
BlackBerry Jam music video
BlackBerry Jam music video

At today's BlackBerry Jam, RIM unveiled the latest iteration of its BB10 operating system, as well as a new developer device called the "Alpha B." But if that wasn't enough to get developers excited for the BlackBerry platform, the company also released this — a cover of REO Speedwagon's "Keep On Loving You" with some creative changes to the lyrics. The so-awkward-you-can't-look-away video stars members of RIM's developer relations team, and includes lyrics about everything from completed APIs to just how cool the SDK is — you can check it out below.

Update, January 16th, 2020: Added a new YouTube embed, because the original copy of the video appears to be gone. No idea why anyone would ever get rid of this gem.