At today's BlackBerry Jam, RIM unveiled the latest iteration of its BB10 operating system, as well as a new developer device called the "Alpha B." But if that wasn't enough to get developers excited for the BlackBerry platform, the company also released this — a cover of REO Speedwagon's "Keep On Loving You" with some creative changes to the lyrics. The so-awkward-you-can't-look-away video stars members of RIM's developer relations team, and includes lyrics about everything from completed APIs to just how cool the SDK is — you can check it out below.

Update, January 16th, 2020: Added a new YouTube embed, because the original copy of the video appears to be gone. No idea why anyone would ever get rid of this gem.