In a joint promotion for Internet Explorer and British band The xx, Microsoft has created a site tracking the progress of the band's new album, Coexist, around the world. Executed using HTML5, it offers a free stream of the album — set to be released on September 11th — and encourages listeners to share the link via Twitter, Facebook, and email. Each share is tracked and, when a user gives permission for the site to access their physical location, their point is plotted on a map. While the site is designed to promote Internet Explorer, it works on most modern browsers, including Chrome and Firefox — for fans seeking a stream without the added baggage, the album is also available in full on the NPR website.
Microsoft follows new xx album around the world in Internet Explorer promotion
Microsoft follows new xx album around the world in Internet Explorer promotion
/In a joint promotion for Internet Explorer and British band The xx, Microsoft has created a site tracking the progress of the band's new album, Coexist, around the world.
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