clock menu more-arrow no yes

Filed under:

Stephen Hawking uses black hole to silence opera singer in British TV ad

New, 75 comments
Steven Hawking black hole advert
Steven Hawking black hole advert

Professor Stephen Hawking is an important man, but he managed to take the time out of his life to film an ad for a not-so-important cause: British insurance price comparison site Go Compare. In the new spot, the theoretical physicist takes advantage of the first-ever manmade black hole to kill off the company's annoying operatic spokesperson "Gio Compario." For those in the US, it's roughly the equivalent of enlisting the world-renowned physicist to finish off Flo from Progressive's long-running ad campaign, but Hawking did offer an explanation for his involvement in the advertisement. "I confess I am a fan of the Go Compare adverts," he told The Guardian. "I am also an opera fan so I was delighted to be given the opportunity to help save the nation and silence Gio."