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Sony simplifies its compact Cyber-shot camera lineup with five new models

Sony simplifies its compact Cyber-shot camera lineup with five new models

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Sony's Cyber-shot announcement at CES 2013 is most remarkable for how few cameras it's introducing this year -- the company has simplified its compact camera range with just five new models. (Compare that to twelve new models introduced early last year.) The headlining devices include a number of feature trade-offs. The 16.2-megapixel "ultra-compact" WX80 is the only new model with built-in Wi-Fi and 1080p video recording, and has an 8x optical zoom, and 10fps burst shooting capability. The WX80 will be available in red, black, and white for $199 -- a notable price for a Wi-Fi-equipped camera, considering Sony's previous Wi-Fi model debuted last year at $420.

Further down the line is the new Cyber-shot TF1: a rugged model with a 16.1-megapixel sensor, 4x optical zoom, 720p video, large buttons and a camera grip, and comes in black, orange, and pink versions for $199. Finally, there's the $249 H200, with a "DSLR-style body," 26x optical zoom, and 720p video, available in black for $249. Sony is also introducing nearly-identical lower-end Cyber-shots: the $139 W730 with 8x optical zoom, and the $99 W710 with a 5x optical zoom and larger physical controls. Both the W730 and the W710 contain a 16.1-megapixel sensor, shoot 720p video, and come in silver and pink. All of the new cameras include a 360-degree "Sweep Panorama" mode, an "Advanced Flash" feature that Sony says boosts the camera's sensitivity to enhance flash performance, and "Beauty Effect" capabilities which the company says will allow users to adjust skin tones, whiten teeth, widen eyes, and remove shine.

Dante D'Orazio contributed to this report.