Who is really making Amazon's first smartphone, and what will it look like? If recent rumors are to be believed, the company's first devices could come from HTC. Other rumors suggest that Amazon is working on not one, but two devices: a phone with head tracking and 3D effects, and a less high-tech device that could be sold for free.

But if this 2001 ad starring Jeff Bezos is any indication, it won't be HTC making the company's first handheld — it'll be Taco Bell. Who needs 3D when your phone tastes this good? After all, Bezos just wants to delight you.