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Twitter hires NBC's Vivian Schiller to lead its news division

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Twitter has just confirmed that NBC News' Vivian Schiller will serve as the company's first-ever head of News Partnerships. She will depart her post at NBC at the end of the year and assume her new role beginning in January, according to a tweet. At NBC, Schiller was a strong advocate of adopting Twitter in the news world. "In many ways Twitter is much better suited to fast-moving story than a longform piece," she told The Verge last year. "We try and drive our audience to experience our journalism in a multitude of ways on their own schedule."

Before her influential time at NBC, Schiller ran NPR, and her resume also includes stints at CNN, Discovery, and The New York Times. At Twitter, she will oversee the company’s relationships with news organizations and work to forge new partnerships throughout the industry. She'll play a key role in Twitter's push into serving as a news source for its millions of users. Schiller's hiring comes just ahead of Twitter's anticipated IPO on Wall Street. The company recently launched @eventparrot, a new "experimental" feature that provides breaking news alerts to anyone that follows the account. All Things D was first to report Schiller's imminent hiring earlier this month, describing her as a "lock" for the position.