SoundCloud today announced a partnership with Instagram that lets you upload your photos as album art on any of your tracks or playlists. In a blog post announcing the feature, SoundCloud emphasized the square format of Instagram photos, which it notes are a good match for record (and CD) sleeves. The new feature is a welcome one, since Instagram provides no easy way to save the photos you've taken on desktop or mobile so you can upload them to other services. And while hooking up to Instagram was technically possible before using the app's API, an official integration with help from Instagram is a vote of confidence in SoundCloud, a company which many people consider to be "the Twitter of music," or even "the YouTube of audio."

"We're the largest audio platform and they're the largest photo platform. It's cool to tie them together," SoundCloud CEO Alex Ljung told TechCrunch. Ljung added that the service now reaches 250 million people per month, which is just a quarter of YouTube's one billion visitors per month, but is still an impressive statistic.