:format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/14481539/beatsstore3.1419979973.jpg)
It's been nearly a year since Beats Audio first announced plans to launch its own streaming music service (in partnership with Trent Reznor, among others), and the latest reports are that the project will launch on time in the next few months. The Next Web spoke with Luke Wood, president and COO of Beats, who said that the service would launch "within the next few months" for Android, iOS, and through the web. He also indicated that Windows 8 support would be added down the line, as well.
Wood also corroborated earlier reports that carefully curated playlists and recommendations would be how the Beats Audio service, codenamed Daisy, would differentiate itself from the many competitors in the space. "We're talking about real depth of personalization and knowing who I am, who you are, what we're listening to, what we like, what we've listened to before and then offering up music that is highly relevant to our taste profile," Wood says.
He also backed up Jimmy Iovine's comments stating that the Beats service would rely on a combination of computer-generated recommendations along with a "human" solution to curation. "You need to start with a great editorial team that has a point of view, but we want to have a situation where we can really scale to the depth of your appetite," Wood says. "If you really love music, we want something that can go deep with you for a really long time. And that requires a perfect harmony between the algorithm and human curation." There's still no word on exactly when we can see just what Beats, Iovine, Wood, Reznor, and the rest of the team have come up with, but at least we can be pretty sure it'll be available this year.
