HTC has joined Samsung and Apple in creating a gold variant of its flagship smartphone, but this one’s a little different. The Taiwanese manufacturer has produced five 18-carat gold One smartphones to celebrate the 18th anniversary of the MOBO Awards, a British awards ceremony celebrating “music of black origin.” The company values the gold-plated handset, which was created in partnership with gold customizers Goldgenie, at £2,750 (roughly $4,420), although it’s not going on general sale. That said, if you’d like a gold plated HTC One, you can already buy a 24-carat edition for a shade over $3,000 directly from Goldgenie.
HTC joins gold rush with $4,400 special edition One
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