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Xiaomi is shaking up the Chinese smartphone market with quality, and rabbits

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Xiaomi Phone
Xiaomi Phone

In three short years since its inception, Chinese company Xiaomi has sold 20 million smartphones, cornered five percent of its home country's smartphone market, and been valued at $10 billion. The Wall Street Journal spoke to the company's founder and CEO, Lei Jun, to find out what fueled such meteoric growth.

The answers include the use of user feedback to add features to upcoming handsets, and a focus on quality that makes phones like Xiaomi's Mi3 the technical equal of the iPhone 5C. The Wall Street Journal's piece also explores Jun's background, describes his desire to be "innovative" like Steve Jobs, and explains how his company plans to sell 680,000 rabbits.