Electronic dance music is set to sweep Wall Street this morning as investors look to cash in on a rapidly growing rave industry and the millenial consumers who are fueling it.

"We view EMC [electronic music culture] as a global generational movement driven by a rapidly developing community of avid followers among the millennial generation," SFX said in a S-1 filed with the Securities and Exchange Commission (SEC) in June. "Our mission is to enable this movement by providing our fans with the best possible live experiences, music discovery, and connectivity with other fans and events."

SFX, which will be traded under the symbol SFXE, was founded in 2011 by 65-year-old media entrepreneur Robert F.X. Sillerman. The company produces high-profile EDM festivals such as Electric Zoo in New York and TomorrowWorld, which brought 140,000 fans to Georgia late last month. SFX reported more than $268 million in annual revenue with $68 million in net losses for 2012, and it plans to spend $150 million of its IPO funding to acquire concert promotion and production companies.

"It will be a very obvious barometer for both investors and fans as to where dance music is at," Watson says in a phone interview with The Verge. The company's performance, he adds, will provide "a better idea of whether it is indeed growing as fast as we think it has been, or whether it will be a short-lived fad that will die off."