This Sunday, November 3rd, the world will experience the first annual YouTube Music Awards, hosted by Jason Schwartzman and streamed live from New York City. Featuring huge music acts like Lady Gaga, Eminem, and the Arcade Fire, the event seems poised to take on MTV’s long-standing VMAs, with a few internet-focused (“best fan-made response video!”) awards thrown in the mix. But YouTube’s first foray into a massive, live-streamed event mixing traditional stars with people “from the internet” wasn’t a shining success at all. 2008’s YouTube Live was, by most accounts, a somewhat infamous failure that was quietly swept under the rug.

If you were to have visited YouTube on November 22nd, 2008, you likely would have been greeted by an effusive Katy Perry, live from the Herbst Pavilion in San Francisco.

You would have seen Perry and her entourage saunter down a winding staircase, teasing various internet video celebrities. It was the first annual YouTube Live show, but the megastar still went after Chad Vader’s virility (“Are you my baby’s daddy? I don’t think so!”), passed off Free Hug Guy to an entourage member, and grew visibly bored with Jason Latimer, World Champion of Magic.

She then got on stage to perform “Hot 'n' Cold,” mugging a look of mock concern as the YouTube stars passed her by. Right before she sang, Perry bellowed out to her entourage: “Strike a pose… for the first annual YouTube Awards!”

YouTube Live was to be a celebration of the YouTube celebrity: the viral vlogger, the anonymous singer with millions of views, the comedian whose skit or timely observation was being bandied about the message boards. It would air, of course, exclusively on YouTube.

Katy’s entrance, then, was supposed to be symbolic of a few things, says Salli Frattini, producer of YouTube Live: of Perry’s popularity of as an early YouTube star herself — “I Kissed A Girl” was one of the site’s first big hits — and of pop culture “entering the world of YouTube.” The idea of live streaming an event was still rare when Stephen Chen, YouTube’s co-founder, announced it earlier that year. Perry may have gotten the name wrong — YouTube Live wasn’t really an awards show at all — but if you’re going to try to radically shrink the distance between YouTube and television, it makes sense to start by creating a playing field where a YouTube star is celebrated as a megaceleb.