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Moto Maker brings customizable Moto X phones to all major US carriers

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Over two months after it first debuted for AT&T customers, the Moto Maker — Motorola's online customization tool for the Moto X— is no longer exclusive: today, it's expanding to Sprint, T-Mobile, and Verizon Wireless. Furthermore, Motorola promised today that Android 4.4 KitKat would be rolling out for the Moto X soon. In the mean time, the Moto Maker's expansion to the big four major US carriers is a welcome addition, allowing new Moto X buyers to choose from a set of colors for the device's backing, front edge, and accents. If you're paralyzed by choice, a Motorola Facebook app can link to your photos to act as a color picker. Unfortunately for US Cellular customers, black and white remain the only options at this time.

Moto Maker also lets customers select various other cosmetic and functional options — including engraving on the back — and colored peripherals, namely SOL Republic headphones. There are over 2,000 permutations in all, and Motorola aims to ship the device to US buyers in four days or less. Check out our hands-on with the service below:

A new Moto Maker landing page actually appeared on Verizon's website on Sunday, but customers weren't able to choose another carrier outside of AT&T until Monday morning, on schedule with a date leaked earlier last month by Evleaks. Customers at Verizon, Sprint, and T-Mobile were rewarded for the long wait in at least one sense: custom Moto X phones on all four carriers start at just $99.99 for a 16-gigabyte model on a two-year contract through Moto Maker, following the $100 on-contract price discount initiated last month by AT&T and Sprint.

With the debut of the Moto G expected later this week, and the gifting holidays right around the corner, the Moto Maker's move to the other major US carriers comes not a day too soon.

Rich McCormick contributed to this article.