It was the end of an era. Saturday marked the last day for in-store rentals at local Blockbuster outlets, after the company announced that it would be shuttering its remaining 300 stores last week. The final rental was made at 11PM Saturday, when this grinning customer rented the incredibly appropriate This Is the End. Blockbuster celebrated by tweeting the following this morning:

As to how the customer would go about returning the Seth Rogen-James Franco apocalyptic lovefest, that's still unclear. We've reached out to Blockbuster for comment.

Update 1: Seth Rogen got wind of the news on Twitter and had this to say:

Update 2: A spokesperson with Dish Network, which owns Blockbuster, informed us that customers who rented movies before the last day for rentals can simply drop their movies off at any Blockbuster drop box location.