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Jony Ive and Marc Newson describe how they curated the best in design for charity

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Jony Ive and Marc Newson (SOTHEBY'S YOUTUBE CLIP)
Jony Ive and Marc Newson (SOTHEBY'S YOUTUBE CLIP)

We've already gotten a glimpse at some of the gorgeous objects curated by Apple's Jony Ive and industrial designer Marc Newson for the upcoming charity auction at Sotheby's, and in this new video clip the pair give some insight into their thought process.

"The criteria that we both had," Ive says, "was we just both wanted to own each one really badly." It's an eclectic array of products — some preexisting, some modified by the duo — ranging from a spacesuit, to a red Mac Pro, to a custom-designed aluminum Leica M. That variety is no surprise, according to Newson. "As designers you can't not be interested in many other things. Every one of the things that we've chosen exudes a certain integrity."

The Red auction was put together by Bono, with all proceeds going directly to The Global Fund and its efforts to fight AIDS, tuberculosis, and malaria. The U2 frontman makes an appearance in the video as well, calling the collection an "historic moment in the history of design" — and given the pedigree of everyone involved, the November 23rd auction will no doubt result in a tremendous windfall for the charity.